As a marketing tool, video can be powerful and effective. Social sharing before, during and after your event can provide a level of impact unmatched by any other strategy for engagement and amplification.
Are you in need of a promotional video?
What to expect working with us
Our process aims to first understand what the viewer needs to hear/see in order to want to take action. It's one thing to communicate what we think is important, but it is really the viewer that matters. We then pair this understanding with our artistic talent in communication and video to create a powerful video that makes a difference.
1. Kick-Off Meeting
90 Minute Meeting to understand your business, your goals, and to organize the initial details of the project.
2. Research & Creative
We first start by asking questions. Lots of them. Why do customers choose you? Why don't prospects choose you? Why do people leave your company? Why do people come to work for your company? and so on. We conduct interviews with leaders, customers, employees in order to gain a strong, research-driven understanding of what makes this company successful/unsuccessful. We use this understanding to drive the entire project.
We take our creative brief and create a logistical game plan to implement it. We map out the necessary equipment, shooting days, editing days, and put down a schedule, and get moving.
Lights, camera, action; this is the fun part. We come out to you with our state-of-the-art cameras, lights, audio equipment, drones, and more to capture all the puzzle pieces we need to piece together the perfect story as mapped out in our creative brief. We make sure the day goes smooth by having an agenda and communicating everything well in advance.
5. Post-Production / Editing
This is where we really shine. After getting the shots we cut them up and bring it all together. When music, graphics, animation, and live-video all come together it's magical. In the end, we'll have an amazing video that's ready to hit the market.
6. Presentation & Revisions
We present our work and work back and forth until it's perfect.
7. Launch & Market
We get you the final files and help you get them up unto all the channels we choose. We then sit down with you and help you game plan on how to get the most out of your investment. We lay out specific strategies for marketing and action items to make sure this video is seen and accomplishes the goals we set out to accomplish.
What sets us apart from the rest?
FocusPoint Media prides itself on high quality work. Our expedient turn around time sets us apart from the rest.
Looking for a Promotion Video for your brand?
Ready to work with video professionals who will capture your brand?
For a custom quote use the form or call us at 954-918-8670 to reach out to us and tell us what you’re looking for, where you are in the process and what you hope your video project can become.